Show your employer brand through better social media posts

The old ways of hiring employees are gone. If you want to reach out to the best talent these days, your employer’s brand needs to be evident online.

But it’s no longer enough just to have a business website or Facebook page that’s poorly updated. Job seekers want to gain insight into what the company actually means and how they apply their values. They are looking for a unique view and they do it long before you look for them.

In fact, of the 1,600 talent acquisition leaders who applied for the 2016 Jobvite Recruiter Nation Survey, 66 percent said candidates admitted that they had already conducted an extensive online survey about the company before learning about vacancies.

However, there is no one-size-fits-all solution for posting work on social media. Each platform requires a unique approach. Despite the fact that individuals have different accounts, you need to get to them where they are most likely to look for work.

Here’s how to use social media effectively to improve your talent search:

1) Facebook

Facebook users are mostly interested in a social approach to job advertisements. This means that you should create content that demonstrates corporate culture, such as volunteer trips and charity events.

Boasting over 106 million fans on Facebook, Coca-Cola posts funny and heartbreaking videos. This creates an emotional connection that fits into the job seeker’s desire to find a positive cultural adaptation.

Along with similar videos, Avon regularly provides its more than 19 million followers with links to online fan portfolios. When individuals feel valued and even flattered, they are more prone to look for job opportunities in the company.

In fact, the retail giant, Walmart aims to create a connection with its more than 33 million fans by posting photos and videos related to the preferences of those who follow the site. Job seekers are more involved in society when they see a common interest.

2) Twitter

Job seekers visit Twitter for short posts that link to an external resource (company website, online application). Engage qualified candidates here by posting surveys and questions, as well as images that convey the company’s mission and vision.

She has attracted nearly 12 million followers on Twitter by associating her products with personal comfort. This brings back memories, creating an emotional connection with the brand. Job seekers are naturally attracted to companies where they have a positive experience – even before they apply.

Another approach according to aims to “educate, not sell” posts to more than four million followers. By offering instructional videos and links to information that people find useful, the company demonstrates an investment in people, not just products. This attracts job seekers who are community-oriented and interested in social improvement projects.

Meanwhile, it is important to regularly tweet the content posted by their nearly three million followers. This willingness to showcase potential talent indicates a robust workplace culture that looks at everyone as an individual.

3) LinkedIn

Often considered a “working” social media platform, experts looking for compelling content offers an overview beyond what can be easily found on the company’s website.

One of the advantages of LinkedIn is that users tend to be in a professional state of mind when visiting a site. They are already interested in networking and career growth. This is an opportunity to get passive talent.

Nature Conservation, a nonprofit with more than 98,000 followers on LinkedIn, visibly displays its mission and vision, and then posts content that aligns with those goals. Job seekers who share the same passion are immediately aware of these common goals.

The AppleOne employment agency publishes funny photos and articles along with practical tips and job offers. For their more than 95,000 followers, this demonstrates that work can be fun, and also highlights the importance of cultural adaptation and team building.

Along with job opportunities, cosmetics giant L’Oréal routinely posts photos from civic engagement programs such as charity events and volunteer events. This engages their more than one million followers on a personal level, forcing them to feel involved in the company regardless of whether or not they are current employees.

When you engage in social media, you create a personal connection that shows job seekers that you care about them as individuals, not just someone to fill a vacancy. It is also an opportunity to show how the company matches the goals of candidates and professional desires.